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sony matrix structure

Structure in Fives: Designing Effective Organizations. Each subsidiary is responsible for its own different products and makes business decisions in different markets. 1, pp. This framework is the four quadrant graph each quadrant represent different category of segment, according to its market share and industry growth rate. After the discussions about the business structure, the report will concentrate on analysing the issues associated with Sony and state the responses taken by the management and its underlying principle before concluding and with appropriate recommendations. Copyright © 2003 - 2021 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. The following are the divisional changes: In the electronics business, the management combined the Semiconductor Network Company, Home Electronics, Mobile Electronics and Information Technology (Sony, 2003). The structure of the organisation is determined by its age and size, technical system, power and environment (Mintzberg, 1979). 1980-1990. For example, Sony set up a “unified dispersed” management model which facilitates more functional and operational autonomy (Ravi, 2005). Sony is one of the world’s top consumer electronics makers and employs over 167900 workers (Sony, 2010). Sony is known for its superior quality and service. Vol. It helped accelerate the structural reform of the electronics business of Sony on top of the creation of synergy as a result of the merger. Available from: Springerlink. Sony (1999) Press Releases: Sony announces new group architecture for network-centric era [online]. The core competitor of Sony in electronic industry are; Samsung, LG electronics and TCL. Each Sony CLED tile, dubbed ZRD-2, measures about 16 x 18 x 4 inches (WxHxD) and houses 320 x 360 pixels with a pixel pitch of 1.26mm. According to the converging strategy, the new operation structure of Sony seems like a basic Machine Bureaucracy structure (Mintzberg, 1983). Unfortunately, the management and shareholders are unsatisfied with the profits, since 1998 the profits reduced nearly every year, this might have been the trigger to ignite the restructuring of Sony. The following are the responses made by the company alongside with its underlying rationale: Investments: Sony invested heavily in R&D, capital equipment and facilities in order to meet demands and improve profitability. 2 The performance measurement system is capable of reflecting the current cost of capital of Sony. Most of the products mentioned was the innovation of Sony. BCG matrix is one of the tools for top level managers, which can be used to formulate strategies for each segment according to its need. Our academic experts are ready and waiting to assist with any writing project you may have. [Accessed 30 November 2010]. The Toyota organizational structure before 2013 was typical of the standard Japanese business model. Sony Corporation manufactures broad range of product lines, corporation had manufactured and sold each and every electronic products, since primitive technological epoch till modern technological age. Available from: http://www.sony.net/SonyInfo/IR/financial/ar/Archive.html [Accessed 1 December 2010], Sony (2010) About Sony Group-Sony Corp. Info [online]. All work is written to order. Nevertheless, under the complex, diverse and dynamic environment, perhaps the more organic and decentralized structure is more suitable for Sony. Sony Corporation is ultimate parent company of the Sony group. Matrix Structure . Question Mark is one category of segments amongst the four in BCG framework, which includes, those segments which have low relative market share and operates in high sales growth industry. Sony (2000) Press Releases: Sony and Solectron announce cooperation in electronics manufacturing [online]. Unfortunately, both measures failed to bring positive impacts to the company’s fiscal positions. Sony mobile communication division comes under the category of Question mark. Tokyo, Japan - Sony Corporation (“Sony”) today announced a series of changes to the Sony Group’s organizational structure, intended to lead the evolution of each individual business and further leverage the diversity of its business portfolio. Sony uses a balanced matrix organizational structure to allow it to positively influence the innovativeness as well as affect the performance (Glowik2016). For such segment retrenchment and liquidation strategy is recommended by BCG matrix. Each business division has the autonomous to make decisions in its daily operation. Available from: http://www.sony.net/SonyInfo/IR/financial/fr/qfhh7c000000kl5e-att/qfhh7c000000kl6g.pdf [Accessed 27 December 2010]. Transformation 60 saw the convergence of the three pillars of Sony – electronics, entertainment and financial – as opposed to the “unified dispersed” model. The restructuring of Sony in 2003 was more centralised than before as a result of the serious convergences of several businesses. Unfortunately, in 2001, the September 11 attacks caused the consolidated drop in sales, affecting the fiscal position of the company (Sony, 2001b). (Sony Corporation 2012) Available from: http://www.sony.net/SonyInfo/News/Press_Archive/199903/99-038/index.html [Accessed 23 December 2010]. Available from: Business Source Premier. Ok, Sony has done it now. Azumi & Mcmillan (1975) found that both the U.S. and Japanese culture are quite highly centralized and company’s rules and procedures are abided. The Sony Alpha 1. Maximizing the market performance of Sony products requires solutions that adequately address the issues outlined in this SWOT analysis. Sony did a mass of changes to adapt to the market changes; unfortunately, the pace of the latter was overtaking the management’s expectations. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. Culture refers to “the way we do things around here” (Sanchez, 2004). Vol. BCG matrix is one of the tools for top level managers, which can be used to formulate strategies for each segment according to its need. Retrieved from.http://www.sonyrumors.net/personalaudio/Annual Report. Vol. The a1 is considered the Flagship of the Sony Alpha Line. Available from: http://www.sony.net/SonyInfo/News/Press_Archive/200010/00-1018E/ [Accessed 4 January 2011]. It is also the most confusing and the least used. Graph 7 Sony organisational chart: electronics-related business (as of 1 April 2001) Source: www.sony.net, Press Release, 29th March 2001(a). The newly announced Sony A1 camera features a brand new 50MP Stacked BSI CMOS sensor and an ISO range from 100 - 32000 and an expandable ISO range up to 50 - 102400. Available from: http://www.sony.net/SonyInfo/News/Press_Archive/199903/99-030/index.html [Accessed 23 December 2010], Sony (1999) Press Releases: Sony Announces Organisational Structure For New Network Companies [online]. [Accessed 16 January 2011], Datamonitor (2010), Sony Corporation-Company Profile, pp4, 5 and 21, Publication date: 12 Mar 2010, Elkington, J. Just when you thought it was OK to go back and take photos again Sony goes and releases a new super camera, the Sony Alpha 1. Free resources to assist you with your university studies! Jayaranam, V & Luo, Y (2007) ‘Creating competitive advantage through value creation: a reverse logistics perspectives’, Academy of Management Perspectives. Sony as a world class player in a diversified high-tech market was challenged with the fierce competition during the late 1990s (Sony, 1999). Convergences in the three sectors saw power being more focused at the top management. 18-21. Strategy and organisation structure are correlated to each other, even the debate of whether strategy or structure comes first is still in existence (Lynch, 2006). [Accessed 27 December 2010]. According to the PMBOK Guide, the matrix organization is a combination of the projectized and the functional organization structures.The authority of a functional manager flows vertically downwards, and the influence of the project manager flows sideways. Figure 5.15 is an example of one type of a matrix organizational structure. Sony music entertainment is the world 2nd largest music record company. Sony (2001a) Press Releases: A New Group Structure for the Next Stage of Integrated, Decentralized Management–Transforming Sony into a “Personal Broadband Network Solutions Company”. They are … [Tokyo, February 12, 2019/ San Mateo, California, February 11, 2019] – Sony Corporation and Sony Interactive Entertainment (SIE) today announced that SIE Deputy President Jim Ryan will be appointed President and CEO of SIE effective April 1, 2019. Inside the structure, there are three main core business : digital imaging, gaming and mobile. Value Creation Model refers to the combination of intangible assets and monetary items to create additional value of the business for stakeholders, particularly shareholders (Qureshi, Briggs & Hlupic, 2006; Haksever, Chaganti & Cook, 2004). The change of technology, market competition and the differences in organisational culture, especially after the takeover of Stringer, were the main concerns of Sony. Indeed, Sony restructured its organisation in 1999 into a more divisionalized and decentralised form using the “unified dispersed” model as a means of a Value Creation Model. Sony is large and decentralized, with divisions and groups that are sometimes described as independent fiefdoms. Published: 1st May 2017 in This can explain Stringer’s successes in streamlining Sony’s movie and music businesses. Besides, an essential portion of the study of Sony’s actions is an understanding of the nature of business strategy for the Sony corporation as a whole (Mullins, 2010). Each competitor seemed to have an advantage over Sony in different products. 6, pp. Sony Corporation operates in multiple industries, multiple segments of company includes; home entertainment and sound, Pictures, digital imaging products and solutions, mobile communications, games and network services and music. Schwartz and Thompson (1986) suggested that the divisionalization form can facilitate the various divisions to compete fiercely among them, with effective operations to face rapid changes in external environment. Insurance & Finance business displayed a Professional Bureaucracy structure due to its complex environment with highly trained skills and knowledge to offer standardisation of products and services (Mintzberg, 1979). With it’s 50 megapixels. Those segments are included into the category of Dogs, which operates in low sales growth industry and have low relative market share. But it also involves much complexity and demands much communication so that all organizational managers--particularly the project and the functional--can effectively and efficiently work together. Sony Corporation is Japan based multinational company, it was founded on 7th May, 1946. You can edit this template and create your own diagram.Creately diagrams can be exported and added to Word, PPT (powerpoint), Excel, Visio or any other document. However, the power on personnel issues was controlled by the top management, as well as the supportive finance and the ultimate goal were allocated and formulated by the headquarters (Ravi, 2005). Available from: http://www.sony.net/SonyInfo/News/Press_Archive/200310/03-047E/ [Accessed 4 January 2011]. Each aspects have different manager to manage the progress. Nevertheless, based on the analysis that has been done, it can be concluded that Sony’s management and business strategies affects its organisational structure. … It was the drop in profits that led investors to force the overhauling of top management, as a result, the “unified dispersed” model and Transformation 60. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. Severe cost saving measures were taken but by 2005, as a result of pressure from shareholder, a top management reshuffling with Howard Stringer as CEO (Ravi, 2005). 3, pp. Do you have a 2:1 degree or higher? 1, pp. Sony is market leader in console games industry its console games product line under brand name PlayStation, holds the highest market share followed by, Xbox (Microsoft console game product line) and Nintendo. The rapid evolution of technology as pointed out by Idei (Ravi, 2005) has affected the electronics, entertainment and insurance and finance sectors of Sony. Finally, the change to a foreigner to lead a Japanese company spark concerns on the future of Sony’s organisational culture. In light of the situation above, the new team led by Stringer with the probable change in organisational culture could probably help turn things around. Hence, in U.S., risk-taking is very much observed. The constructed financial holding company absorbed Sony Life Insurance Company Ltd, Sony Assurance Inc. and Sony Bank Inc. By these convergences, Sony clarified the operational structure and concentrated on the engineering, innovation and financial resources. 56-73. 59, no. The matrix organizational structure provides an outline for a project that may demand a more global approach. After the discussion above, the focus now moves to the structure of different divisions. It was aimed to refining the organisational responsibilities in carrying out the operating strategies and restructuring the marketing strategies in profitable niches. Azumi, K & Mcmillan, C (2004) ‘Culture and organisation structure: a comparison of Japanese and British organisation’, International Studies of Management and Organization. 4, pp. [online] Available from http://www.sony.net/SonyInfo/News/Press_Archive/200103/01-017E/ [Accessed 3 January 2010], Sony (2001b) News and Information: Consolidated financial results for the second quarter ended 30 September 2001 [online]. Sony (2002) Press Releases: Accelerating structural reform of the Sony group’s electronics business [online]. The Sales figure remained in the reasonably floating level before 2007. Besides, the ever increasing competition from competitors and rapid market changes are eroding the market shares of Sony. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Sony, a world class consumer electronics makers, was facing serious concerns since the late of 1990s, such as Asian financial crisis in 1997, the tech bubble and the terrorist attacks in America in 2001. After 65 years of growth, today, the group has established a world class brand and the strong brand image can benefit its bargaining power and make the business move into new markets easily. Market competition forced Sony to deal with vast partnerships, joint ventures and mergers with other companies for outsourcing purposes. Sony Corporation is one of the leading electronic companies which hold the power of electronic market leadership. This report focuses on the structure of Sony in 1999 and the restructuring in 2003, as well as the analysis of difficulties faced by Sony and how the management responded to those issues. Registered Data Controller No: Z1821391. Graph 6 Source: www.HYPERLINK “http://www.sony.net/”Sony.net, Press Archive, March 29, 1999. This SWOT analysis of Sony Corporation identifies key challenges that potentially limit the company’s global growth and expansion. Ltd. AnimeLab Pty. Schwartz, M. and E. Thompson, 1986, “Divisionalization and Entry Deterrence,” Quarterly Journal of Economics, 101, 307-321. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. Although it is less dispersed than the structure in 1999, the pull to formalize by the technostructure of Sony could be seen in Transformation 60 (Mintzberg, 1981). The group announced the organisation’s restructure plan in March 1999 to seize further growth opportunities in the new century and the Internet era (Sony, 1999). Below are among the steps taken by Sony to beat the competition in the market: Partnership with Solectron Corporation in year 2000 and off-shoring to China were to aid the outsourcing process of production of electronics was a step to help the company meet fluctuations in demands, cost reduction, quality improvisation and customer satisfaction (Sony, 2003; Sony, 2000). For any company product is a very essential element. By product we not only mean the tangible aspects but also the intangible aspects. If you need assistance with writing your essay, our professional essay writing service is here to help! [Accessed 27 November 2010]. Sony electronics division can be included into the category of stars. Transformation 60 saw some changes in the architectural structure of the organisation with it becoming more centralised, management-wise and financial-wise. Prentice-Hall Inc. pp 169-175, pp 190-200, pp 215-222, pp 273. Organisation restructuring: The Company believes that the new group architecture can help gain market share besides increasing shareholders’ value (Sony, 1999). According to the restructuring plan announced in March 1999, the structure of the group was divisionalized and more decentralization, in order to seize further growth opportunities in the 21st century. The company aims to achieve an annualized cost reduction of approximately ¥300 billion (Ravi, 2005). Sony is one of the leading company in electronic industry. 6, pp. This may explain the ‘Sony Shock’ (Ravi, 2005) incident that happened in 2003 despite the laborious process of organisation restructuring. 446-458 Available from: Business Source Complete. Therefore the management had to execute some restructuring plan to respond to those concerns. In Sony, although divisionalization form can be seen, the Headquarter still plays its role as a coordinator, meaning that ultimately, the decision-making process will need approval from the top management. (2010) Management and Organisational Behavior, 9th edition, Harlow: Pearson Education Limited, Purse, K (2009) ‘Outsourcing myths and workers’ compensation claims administration’, The Australian Journal of Public Administration Vol. Available from: http://www.sony.net/SonyInfo/News/Press_Archive/200202/02-0228aE/ [Accessed 5 January 2011]. Retrieved from. Deactivating employees from Sony had cost the company financially and it might have explained the poor financial performance of Sony after the transformation was done. Since these authorities flow downward and sideways, this structure is called a matrix organization structure.Employees may report to many managers in a matrix orga… Sony (2003) Press Releases: Transformation 60 – confirming Sony’s position as a leading consumer brand in the 21st century [online]. Organisational restructuring and investment strategies were among the solutions in coping with technological changes. For example, a company could have a group working in information technology, another in marketing and another in finance.Each department has a manager or director who answers to an executive a level up in the hierarchy who ma… This has proven that the Value Creation Model had loopholes, hence Transformation 60 took course. Market share H ( 1981 ) ‘ organization design: fashon or?. Sharp images or embed your diagrams anywhere with the Creately viewer comes into the category dogs! 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Structure in Fives: Designing Effective Organizations. Each subsidiary is responsible for its own different products and makes business decisions in different markets. 1, pp. This framework is the four quadrant graph each quadrant represent different category of segment, according to its market share and industry growth rate. After the discussions about the business structure, the report will concentrate on analysing the issues associated with Sony and state the responses taken by the management and its underlying principle before concluding and with appropriate recommendations. Copyright © 2003 - 2021 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. The following are the divisional changes: In the electronics business, the management combined the Semiconductor Network Company, Home Electronics, Mobile Electronics and Information Technology (Sony, 2003). The structure of the organisation is determined by its age and size, technical system, power and environment (Mintzberg, 1979). 1980-1990. For example, Sony set up a “unified dispersed” management model which facilitates more functional and operational autonomy (Ravi, 2005). Sony is one of the world’s top consumer electronics makers and employs over 167900 workers (Sony, 2010). Sony is known for its superior quality and service. Vol. It helped accelerate the structural reform of the electronics business of Sony on top of the creation of synergy as a result of the merger. Available from: Springerlink. Sony (1999) Press Releases: Sony announces new group architecture for network-centric era [online]. The core competitor of Sony in electronic industry are; Samsung, LG electronics and TCL. Each Sony CLED tile, dubbed ZRD-2, measures about 16 x 18 x 4 inches (WxHxD) and houses 320 x 360 pixels with a pixel pitch of 1.26mm. According to the converging strategy, the new operation structure of Sony seems like a basic Machine Bureaucracy structure (Mintzberg, 1983). Unfortunately, the management and shareholders are unsatisfied with the profits, since 1998 the profits reduced nearly every year, this might have been the trigger to ignite the restructuring of Sony. The following are the responses made by the company alongside with its underlying rationale: Investments: Sony invested heavily in R&D, capital equipment and facilities in order to meet demands and improve profitability. 2 The performance measurement system is capable of reflecting the current cost of capital of Sony. Most of the products mentioned was the innovation of Sony. BCG matrix is one of the tools for top level managers, which can be used to formulate strategies for each segment according to its need. Our academic experts are ready and waiting to assist with any writing project you may have. [Accessed 30 November 2010]. The Toyota organizational structure before 2013 was typical of the standard Japanese business model. Sony Corporation manufactures broad range of product lines, corporation had manufactured and sold each and every electronic products, since primitive technological epoch till modern technological age. Available from: http://www.sony.net/SonyInfo/IR/financial/ar/Archive.html [Accessed 1 December 2010], Sony (2010) About Sony Group-Sony Corp. Info [online]. All work is written to order. Nevertheless, under the complex, diverse and dynamic environment, perhaps the more organic and decentralized structure is more suitable for Sony. Sony Corporation is ultimate parent company of the Sony group. Matrix Structure . Question Mark is one category of segments amongst the four in BCG framework, which includes, those segments which have low relative market share and operates in high sales growth industry. Sony (2000) Press Releases: Sony and Solectron announce cooperation in electronics manufacturing [online]. Unfortunately, both measures failed to bring positive impacts to the company’s fiscal positions. Sony mobile communication division comes under the category of Question mark. Tokyo, Japan - Sony Corporation (“Sony”) today announced a series of changes to the Sony Group’s organizational structure, intended to lead the evolution of each individual business and further leverage the diversity of its business portfolio. Sony uses a balanced matrix organizational structure to allow it to positively influence the innovativeness as well as affect the performance (Glowik2016). For such segment retrenchment and liquidation strategy is recommended by BCG matrix. Each business division has the autonomous to make decisions in its daily operation. Available from: http://www.sony.net/SonyInfo/IR/financial/fr/qfhh7c000000kl5e-att/qfhh7c000000kl6g.pdf [Accessed 27 December 2010]. Transformation 60 saw the convergence of the three pillars of Sony – electronics, entertainment and financial – as opposed to the “unified dispersed” model. The restructuring of Sony in 2003 was more centralised than before as a result of the serious convergences of several businesses. Unfortunately, in 2001, the September 11 attacks caused the consolidated drop in sales, affecting the fiscal position of the company (Sony, 2001b). (Sony Corporation 2012) Available from: http://www.sony.net/SonyInfo/News/Press_Archive/199903/99-038/index.html [Accessed 23 December 2010]. Available from: Business Source Premier. Ok, Sony has done it now. Azumi & Mcmillan (1975) found that both the U.S. and Japanese culture are quite highly centralized and company’s rules and procedures are abided. The Sony Alpha 1. Maximizing the market performance of Sony products requires solutions that adequately address the issues outlined in this SWOT analysis. Sony did a mass of changes to adapt to the market changes; unfortunately, the pace of the latter was overtaking the management’s expectations. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. Culture refers to “the way we do things around here” (Sanchez, 2004). Vol. BCG matrix is one of the tools for top level managers, which can be used to formulate strategies for each segment according to its need. Retrieved from.http://www.sonyrumors.net/personalaudio/Annual Report. Vol. The a1 is considered the Flagship of the Sony Alpha Line. Available from: http://www.sony.net/SonyInfo/News/Press_Archive/200010/00-1018E/ [Accessed 4 January 2011]. It is also the most confusing and the least used. Graph 7 Sony organisational chart: electronics-related business (as of 1 April 2001) Source: www.sony.net, Press Release, 29th March 2001(a). The newly announced Sony A1 camera features a brand new 50MP Stacked BSI CMOS sensor and an ISO range from 100 - 32000 and an expandable ISO range up to 50 - 102400. Available from: http://www.sony.net/SonyInfo/News/Press_Archive/199903/99-030/index.html [Accessed 23 December 2010], Sony (1999) Press Releases: Sony Announces Organisational Structure For New Network Companies [online]. [Accessed 16 January 2011], Datamonitor (2010), Sony Corporation-Company Profile, pp4, 5 and 21, Publication date: 12 Mar 2010, Elkington, J. Just when you thought it was OK to go back and take photos again Sony goes and releases a new super camera, the Sony Alpha 1. Free resources to assist you with your university studies! Jayaranam, V & Luo, Y (2007) ‘Creating competitive advantage through value creation: a reverse logistics perspectives’, Academy of Management Perspectives. Sony as a world class player in a diversified high-tech market was challenged with the fierce competition during the late 1990s (Sony, 1999). Convergences in the three sectors saw power being more focused at the top management. 18-21. Strategy and organisation structure are correlated to each other, even the debate of whether strategy or structure comes first is still in existence (Lynch, 2006). [Accessed 27 December 2010]. According to the PMBOK Guide, the matrix organization is a combination of the projectized and the functional organization structures.The authority of a functional manager flows vertically downwards, and the influence of the project manager flows sideways. Figure 5.15 is an example of one type of a matrix organizational structure. Sony music entertainment is the world 2nd largest music record company. Sony (2001a) Press Releases: A New Group Structure for the Next Stage of Integrated, Decentralized Management–Transforming Sony into a “Personal Broadband Network Solutions Company”. They are … [Tokyo, February 12, 2019/ San Mateo, California, February 11, 2019] – Sony Corporation and Sony Interactive Entertainment (SIE) today announced that SIE Deputy President Jim Ryan will be appointed President and CEO of SIE effective April 1, 2019. Inside the structure, there are three main core business : digital imaging, gaming and mobile. Value Creation Model refers to the combination of intangible assets and monetary items to create additional value of the business for stakeholders, particularly shareholders (Qureshi, Briggs & Hlupic, 2006; Haksever, Chaganti & Cook, 2004). The change of technology, market competition and the differences in organisational culture, especially after the takeover of Stringer, were the main concerns of Sony. Indeed, Sony restructured its organisation in 1999 into a more divisionalized and decentralised form using the “unified dispersed” model as a means of a Value Creation Model. Sony is large and decentralized, with divisions and groups that are sometimes described as independent fiefdoms. Published: 1st May 2017 in This can explain Stringer’s successes in streamlining Sony’s movie and music businesses. Besides, an essential portion of the study of Sony’s actions is an understanding of the nature of business strategy for the Sony corporation as a whole (Mullins, 2010). Each competitor seemed to have an advantage over Sony in different products. 6, pp. Sony Corporation operates in multiple industries, multiple segments of company includes; home entertainment and sound, Pictures, digital imaging products and solutions, mobile communications, games and network services and music. Schwartz and Thompson (1986) suggested that the divisionalization form can facilitate the various divisions to compete fiercely among them, with effective operations to face rapid changes in external environment. Insurance & Finance business displayed a Professional Bureaucracy structure due to its complex environment with highly trained skills and knowledge to offer standardisation of products and services (Mintzberg, 1979). With it’s 50 megapixels. Those segments are included into the category of Dogs, which operates in low sales growth industry and have low relative market share. But it also involves much complexity and demands much communication so that all organizational managers--particularly the project and the functional--can effectively and efficiently work together. Sony Corporation is Japan based multinational company, it was founded on 7th May, 1946. You can edit this template and create your own diagram.Creately diagrams can be exported and added to Word, PPT (powerpoint), Excel, Visio or any other document. However, the power on personnel issues was controlled by the top management, as well as the supportive finance and the ultimate goal were allocated and formulated by the headquarters (Ravi, 2005). Available from: http://www.sony.net/SonyInfo/News/Press_Archive/200310/03-047E/ [Accessed 4 January 2011]. Each aspects have different manager to manage the progress. Nevertheless, based on the analysis that has been done, it can be concluded that Sony’s management and business strategies affects its organisational structure. … It was the drop in profits that led investors to force the overhauling of top management, as a result, the “unified dispersed” model and Transformation 60. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. Severe cost saving measures were taken but by 2005, as a result of pressure from shareholder, a top management reshuffling with Howard Stringer as CEO (Ravi, 2005). 3, pp. Do you have a 2:1 degree or higher? 1, pp. Sony is market leader in console games industry its console games product line under brand name PlayStation, holds the highest market share followed by, Xbox (Microsoft console game product line) and Nintendo. The rapid evolution of technology as pointed out by Idei (Ravi, 2005) has affected the electronics, entertainment and insurance and finance sectors of Sony. Finally, the change to a foreigner to lead a Japanese company spark concerns on the future of Sony’s organisational culture. In light of the situation above, the new team led by Stringer with the probable change in organisational culture could probably help turn things around. Hence, in U.S., risk-taking is very much observed. The constructed financial holding company absorbed Sony Life Insurance Company Ltd, Sony Assurance Inc. and Sony Bank Inc. By these convergences, Sony clarified the operational structure and concentrated on the engineering, innovation and financial resources. 56-73. 59, no. The matrix organizational structure provides an outline for a project that may demand a more global approach. After the discussion above, the focus now moves to the structure of different divisions. It was aimed to refining the organisational responsibilities in carrying out the operating strategies and restructuring the marketing strategies in profitable niches. Azumi, K & Mcmillan, C (2004) ‘Culture and organisation structure: a comparison of Japanese and British organisation’, International Studies of Management and Organization. 4, pp. [online] Available from http://www.sony.net/SonyInfo/News/Press_Archive/200103/01-017E/ [Accessed 3 January 2010], Sony (2001b) News and Information: Consolidated financial results for the second quarter ended 30 September 2001 [online]. Sony (2002) Press Releases: Accelerating structural reform of the Sony group’s electronics business [online]. The Sales figure remained in the reasonably floating level before 2007. Besides, the ever increasing competition from competitors and rapid market changes are eroding the market shares of Sony. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Sony, a world class consumer electronics makers, was facing serious concerns since the late of 1990s, such as Asian financial crisis in 1997, the tech bubble and the terrorist attacks in America in 2001. After 65 years of growth, today, the group has established a world class brand and the strong brand image can benefit its bargaining power and make the business move into new markets easily. Market competition forced Sony to deal with vast partnerships, joint ventures and mergers with other companies for outsourcing purposes. Sony Corporation is one of the leading electronic companies which hold the power of electronic market leadership. This report focuses on the structure of Sony in 1999 and the restructuring in 2003, as well as the analysis of difficulties faced by Sony and how the management responded to those issues. Registered Data Controller No: Z1821391. Graph 6 Source: www.HYPERLINK “http://www.sony.net/”Sony.net, Press Archive, March 29, 1999. This SWOT analysis of Sony Corporation identifies key challenges that potentially limit the company’s global growth and expansion. Ltd. AnimeLab Pty. Schwartz, M. and E. Thompson, 1986, “Divisionalization and Entry Deterrence,” Quarterly Journal of Economics, 101, 307-321. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. Although it is less dispersed than the structure in 1999, the pull to formalize by the technostructure of Sony could be seen in Transformation 60 (Mintzberg, 1981). The group announced the organisation’s restructure plan in March 1999 to seize further growth opportunities in the new century and the Internet era (Sony, 1999). Below are among the steps taken by Sony to beat the competition in the market: Partnership with Solectron Corporation in year 2000 and off-shoring to China were to aid the outsourcing process of production of electronics was a step to help the company meet fluctuations in demands, cost reduction, quality improvisation and customer satisfaction (Sony, 2003; Sony, 2000). For any company product is a very essential element. By product we not only mean the tangible aspects but also the intangible aspects. If you need assistance with writing your essay, our professional essay writing service is here to help! [Accessed 27 November 2010]. Sony electronics division can be included into the category of stars. Transformation 60 saw some changes in the architectural structure of the organisation with it becoming more centralised, management-wise and financial-wise. Prentice-Hall Inc. pp 169-175, pp 190-200, pp 215-222, pp 273. Organisation restructuring: The Company believes that the new group architecture can help gain market share besides increasing shareholders’ value (Sony, 1999). According to the restructuring plan announced in March 1999, the structure of the group was divisionalized and more decentralization, in order to seize further growth opportunities in the 21st century. The company aims to achieve an annualized cost reduction of approximately ¥300 billion (Ravi, 2005). Sony is one of the leading company in electronic industry. 6, pp. This may explain the ‘Sony Shock’ (Ravi, 2005) incident that happened in 2003 despite the laborious process of organisation restructuring. 446-458 Available from: Business Source Complete. Therefore the management had to execute some restructuring plan to respond to those concerns. In Sony, although divisionalization form can be seen, the Headquarter still plays its role as a coordinator, meaning that ultimately, the decision-making process will need approval from the top management. (2010) Management and Organisational Behavior, 9th edition, Harlow: Pearson Education Limited, Purse, K (2009) ‘Outsourcing myths and workers’ compensation claims administration’, The Australian Journal of Public Administration Vol. Available from: http://www.sony.net/SonyInfo/News/Press_Archive/200202/02-0228aE/ [Accessed 5 January 2011]. Retrieved from. Deactivating employees from Sony had cost the company financially and it might have explained the poor financial performance of Sony after the transformation was done. 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